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Toronto Story Tours

Section: about us

Private Toronto tours told by the people who worked these streets

Tell us when you arrive and how you travelled, and we will build a tour that fits your visit, your schedule and your group.

Insured & CertifiedFully Insured & Certified
A member of the Tourist Guide Association of TorontoA member of the Tourist Guide Association of Toronto
TICO certificate of John Michael Sandeman, Travel Counsellor Exam, November 2025TICO Certified Travel Counsellor
A Proud Member of Destination TorontoA Proud Member of Destination Toronto

Under Niagara Parks regulation, all tourist guides must be licensed to guide in the Niagara Falls park area.

John Sandeman, founder of Toronto Story Tours

Meet your Toronto insider

“I didn’t learn Toronto from a tour-guide script. I spent my career working its streets.”

Your guests aren’t simply being shown Toronto — they’re experiencing it with someone who has spent a career behind the scenes of the city. Founder John Sandeman’s career has included Citytv, CBC, nearly three decades with the Toronto Police Service, and international assignments with FIFA and the Olympic Games. That experience brings a different perspective to Toronto: its neighbourhoods, its stories, its people and the places most visitors never discover.

Years of VIPs, international guests, tight schedules and discretion — so concierges can hand over their guests with confidence.

Founder

John M. Sandeman

Founder & Head of Creative Experiences

“Where Every Street Has a Story”

John founded Toronto Story Tours to bring the city’s real stories to life through the people who lived and worked them. He believes the best tour is one told by locals who know a neighbourhood’s good side and its bad side — first-hand.

Local guides, not scripts

Local guides, not scripts

One dedicated guide stays with your party throughout the day. Our guides are retired police officers and retired journalists who walked these streets and know the city — its good side and its bad side — first-hand.

How we travel

How we travel

Private transportation tailored to your party — from a Cadillac or executive SUV to a Mercedes Sprinter, with motorcoaches arranged for larger private parties and travel-trade programs.

Cruise ship calls

Cruise ship calls

Built around ships that call at Toronto: we meet you at the berth, run to your sailing time, and get you back with margin to spare.

Honorary Torontonian

Honorary Torontonian

At the end of the tour you are made an Honorary Torontonian and receive a certificate to prove it.

Photos, sent to you

Photos, sent to you

We stop for candid shots and a portrait of your party at the places that matter to you, then send everything to you before you're home.

Contests & true Canadiana

Contests & true Canadiana

A little friendly competition along the way, with genuine Canadiana for your party to take home: a stuffed beaver, a stuffed raccoon, an "I Love Toronto" t-shirt, and a Toronto Story Tours tote bag.

Technology on board

Technology on board

Our very own D-PAX system, proudly developed in Canada. GPS-triggered narration in multiple languages, questions answered in real time, and a live passenger list for the driver and guide — safer guests, on-time touring, and a smoother experience for everyone. For larger private parties, QR-code check-in keeps every guest accounted for.

Our vehicles

Private transportation tailored to your party

From a private Cadillac SUV for two, to executive vehicles and Mercedes Sprinters for families and small groups. For larger private parties and travel-trade programs, motorcoaches can also be arranged.

Black Cadillac SUV awaiting private guests beside an aircraft
Cadillac SUV — private travel for two·1 / 4
✦Cadillac SUV — Private travel for two
✦Executive SUV — Couples and families
✦Mercedes Sprinter van — Up to 14 guests
✦Luxury motor coach — Up to 55 guests

Company Information

Toronto Story Tours

A division of JS Professional Services, an Ontario-registered business, creating private Toronto and Niagara experiences for couples, families and small groups, with professional destination services for travel advisors, tour operators, DMCs and cruise partners.

  • Ontario Business Identification Number (BIN): 1001743484
  • JS Professional Services
  • Ontario Business Identification Number (BIN): 1000657269
  • Toronto, Ontario, Canada
  • Niagara Parks Licensed Tour Guide — Licence #1555

Contact us

Tell us what you have in mind

Send your question directly to our Toronto booking desk. We usually reply within one business day.

Want dates and a firm quote now? Request a booking and quote →